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Registros recuperados: 10
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Alleanze tra Agricoltori e Consumatori – Come comunicare con successo il valore degli alimenti biologici ai consumatori Manuale pratico Organic Eprints
Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele.
Il risultato principale della nostra ricerca ha confermato che la comunicazione degli attributi etici addizionali offre a molte aziende biologiche una reale opportunità di differenziazione dei propri prodotti nel più vasto mercato biologico. Molti consumatori e produttori sono d’accordo sul fatto che la produzione biologica in conformità al regolamento UE sull’agricoltura biologica (834/2007) non rappresenta la ‘fase finale’ in riferimento a una produzione alimentare sostenibile ed etica. Un numero crescente di consumatori acquista prodotti che siano realizzati secondo standard ‘etici’ non attualmente ricompresi nelle norme previste dal regolamento UE sull’agricoltura biologica o che – in ogni caso – vanno al di là degli standard minimi ivi previsti....
Tipo: Book Palavras-chave: "Organics" in general; Consumer issues.
Ano: 2011 URL: http://orgprints.org/20601/1/CORE_FCP_Handbook_it_2012.pdf
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Communication of ethical activities going beyond organic standards in European organic enterprises Organic Eprints
Gössinger, Katharina; Freyer, Bernhard.
In times of rapid growth of the organic market and differentiation processes within the sector, efforts are made on different levels to (re)define and strengthen organic values. The normative part of this process is the reformulation of IFOAM-principles, which form the basis for ethical commitment within the organic movement, without being fully integrated into organic regulations. This article addresses the question of which ethical activities are practised on organic farms and by organic companies that go beyond the organic regulations (referred to as "organicPlus" in this study), with what arguments these activities are communicated to consumers and how they are related to the dimensions of sustainability. The survey encompasses 100 small and...
Tipo: Book chapter Palavras-chave: "Organics" in general Social aspects Values; Standards and certification.
Ano: 2009 URL: http://orgprints.org/18734/1/18734.pdf
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Corporate Social Responsibility and Organic Farming –Experiences in Austria Organic Eprints
Gössinger, Katharina; Freyer, Bernhard.
Although the market for organic products has been growing in Austria for a few years, the rising competition of so called regional, natural or sustainable products should be taken seriously. One solution in times of “conventionalisation” of organic farming could be higher ethical standards in organic farming and more effective communication of ethical values, as it has already been practised by a great number of medium-sized and large enterprises under the name of “Corporate Social Responsibility” (CSR). CSR refers to all services that are beyond legal requirements, performed on a voluntary basis. This article discusses the topic CSR and similar approaches in the Austrian organic sector on the basis of 30 interviews with Austrian organic farmers and...
Tipo: Conference paper, poster, etc. Palavras-chave: Environmental aspects; Markets and trade; Social aspects; Produce chain management; Farm economics.
Ano: 2008
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Corporate Social Responsibility: oft gelebt - selten kommuniziert. [Corporate Social Responsibility: often praticed - rarely communicated] Organic Eprints
Gössinger, Katharina; Freyer, Bernhard.
Corporate Social Responsibility (CSR) gewann in den letzten Jahren in Mitteleuropa enorm an Bedeutung und wird heute bereits von zahlreichen österreichischen Unternehmen in ihre Firmenstrategie miteinbezogen. Doch was steckt hinter dem Konzept, das seinen Ausgang im angloamerikanischen Raum nahm? Ist CSR ein bloßer Marketinggag, oder gelebte Verantwortung? Wie werden CSR-ähnliche Leistungen der Landwirtschaft in der Gesellschaft wahrgenommen? Welche Rolle spielt CSR in der österreichischen Lebensmittelbranche? Welche Bedeutung haben CSR und ähnliche Ansätze im Biobereich?
Tipo: Journal paper Palavras-chave: Social aspects.
Ano: 2007 URL: http://orgprints.org/18738/1/CSR.pdf
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Ethical oriented activities going beyond organic standards in European enterprises/farms from different theoretical perspectives Organic Eprints
Gössinger, Katharina; Hametter, Monika; Freyer, Bernhard.
This article deals with ethical activities that are going beyond the organic regulations (referred to as 'organicPlus' in this study) and their communication strategies practised by organic farms and enterprises. The results are based on a qualitative survey of 100 organic small and medium-sized enterprises/farms in five European countries. Their engagement can be perceived in a certain sense as an opposite trend of the ongoing conventionalisation process in the organic sector. The organicPlus activities are related to the three classical sustainability dimensions extended by a cultural dimension. All enterprises/farms represent unique approaches with more or less professional communication strategies and a local or regional orientation. Therefore they...
Tipo: Conference paper, poster, etc. Palavras-chave: "Organics" in general; Social aspects.
Ano: 2009 URL: http://orgprints.org/18736/1/18736.pdf
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Farmer Consumer Partnerships - How to successfully communicate the values of organic food Organic Eprints
Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele.
As the popularity of organic food increases, many organic businesses are facing ever greater competition in the marketplace. And in a world where more and more organic products are mass produced, and where most consumers have little - if any - contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under increasing threat. Yet research shows that there is growing interest among today's consumers in the wider ethical principles which underpin organic agriculture. They want fairer working conditions; they want to support disadvantaged societal groups, higher standards of animal welfare, and the preservation of tradition and landscapes through their purchasing...
Tipo: Book Palavras-chave: Markets and trade; Consumer issues.
Ano: 2010 URL: http://orgprints.org/17852/1/CORE_FCP_Handbook_en_2010.pdf
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Höhere Standards in europäischen Biobetrieben und ihre Kommunikation an die KonsumentInnen Organic Eprints
Gössinger, Katharina; Freyer, Bernhard.
In times of rapid growth of the organic sector, efforts are made to define and strengthen organic values. A prominent example are the IFOAM-principles, which form the basis for ethical commitment in context with organic farming, without being fully integrated into organic regulations. This article addresses the question which ethical and other activities are practised in organic farms and companies that go beyond the regulations and if and how these activities are communicated to consumers. The survey encompasses 100 farms and companies in five European countries (Austria, Germany, Great Britain, Italy and Switzerland). After a descriptive analysis of the farms and companies, the background and use of communication arguments is explored. Finally, a...
Tipo: Conference paper, poster, etc. Palavras-chave: Consumer issues.
Ano: 2009 URL: http://orgprints.org/14292/1/G%C3%B6ssinger_14292.pdf
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Kommunikation von "bioPlus"-Leistungen Organic Eprints
Gössinger, Katharina; Freyer, Bernhard.
Regionalität, Ressourcenschonung und soziales Engagement sind Zusatzleistungen, die Biobetriebe besonders häufig an ihre Konsumenten kommunizieren. Im wachsenden Ökomarkt gewinnen solche Differenzierungsstrategien an Bedeutung.
Tipo: Journal paper Palavras-chave: Markets and trade Values; Standards and certification Consumer issues.
Ano: 2009 URL: http://orgprints.org/16773/1/BioPlus_Leistungen.pdf
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Landwirte-Verbraucher-Partnerschaften – Erfolgreiche Kommunikation von Werten ökologischer Lebensmittel. Organic Eprints
Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Gössinger, Katharina; Hametter, Monika; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele.
Durch die zunehmende Beliebtheit ökologischer Lebensmittel bei Verbrauchern steigt auch das Angebot und der Wettbewerb zwischen ökologischen Erzeugern nimmt zu. Viele Produkte werden mittlerweile unter Bedingungen erzeugt, die zwar gerade noch den Minimalanforderungen der EU-Öko-Verordnung an die Produktion entsprechen, in denen aber die ursprünglichen Werte der ökologischen Bewegung kaum noch beachtet werden. In jüngster Zeit gibt es aber auch eine wachsende Gruppe von Konsumenten, die sich eine Orientierung des Öko-Landbaus an diesen weitergehenden „ethischen“ Kriterien, wie fairen Arbeitsbedingungen, der Integration von benachteiligten Menschen, besonders artgerechter Tierhaltung oder die Erhaltung von bäuerlichen Traditionen und den...
Tipo: Book Palavras-chave: Markets and trade; Consumer issues.
Ano: 2010 URL: http://orgprints.org/17851/1/CORE_FCP_Handbook_de_10.pdf
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Was Konsumenten von Bio-Eiern halten. [What consumers think about organic eggs]. Organic Eprints
Hametter , Monika; Gössinger, Katharina.
Wie wichtig Konsumentinnen und Konsumenten ethische Argumente sind, die über die gesetzlichen Bio-Richtlinien hinausgehen, wurde im Rahmen eines europäischen Forschungsprojektes (CORE Organic Farmer Consumer Partnerships) untersucht. Am Beispiel von Bio-Eiern wurde über Regionalität, Tierhaltungsstandards und faire Preise diskutiert.
Tipo: Journal paper Palavras-chave: "Organics" in general; Social aspects.
Ano: 2011 URL: http://orgprints.org/18737/1/Hametter_Goessinger_Bio_Austria.pdf
Registros recuperados: 10
Primeira ... 1 ... Última
 

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